Features of Magento

• Sales & Customer Management/p>

  Unlike other CMS platforms such as WordPress, Magento is designed as a dedicated e-commerce platform made for selling worldwide. You can start a simple e-commerce store with just the standard features. It is designed to be as easy to use as possible for buyers and operators, with a dashboard (admin panel), inventory management, shipping and stock management, product bundling, cross-sell and up-sell functions, newsletters, and more. It is strong not only in B2C but also in B2B.

• Extensions

  Many e-commerce carts are lacking of the functionalities with just the standard features alone, and require the installation of third-party applications or plug-ins. However, the Magento platform can be integrated with ready-made plugins and apps (extensions), or use APIs to work with a variety of paid and free systems and apps, such as inventory linking with e-commerce malls, sales analytics, shipping and tracking, payment gateways, and more.

• Customization

  Each industry has different needs, and what works in the fashion industry, for example, may not work in the furniture industry, even when using a CMS platform.

  Magento has the flexibility to be customized to fit your specific industry needs. It is mainly built specifically for e-commerce, but as it is a highly modular open source platform, it can be customized flexibly. In addition to the open source version, an enterprise version is also available, and it is possible to use the dedicated AWS server that Adobe has optimized for Adobe Commerce, and you just need to pay a license fee to Adobe to operate it.

• SEO Friendly

  Since it is always tuned for SEO optimization, its performance in search engine hits such as Google is very good. In addition to hosting all the content information, it is always tuned to appear in the search engine space related to shopping. You can also use SEO enhancement extensions to further customize and adjust the functionality.

  Various settings can be configured, including product and category metadata and descriptions, sitemaps for Google and other search engines, and URL control. All this information is embedded in the source code, making the customer experience seamless and simple.

• Freedom to choose your hosting service

  When operating "Magento Open Source", most of the time the server used is basically a cloud server. j-Grab provides our own tuned cloud servers at a reasonable price, but you can also use hosting services provided by Amazon AWS, Adobe, and others.

  Various settings can be configured, including product and category metadata and descriptions, sitemaps for Google and other search engines, and URL control. All this information is embedded in the source code, making the customer experience seamless and simple.

• Load time

  International customers don't wait for pages to load any longer than Japanese customers do. If you make them wait even a little bit, they will quickly move on to other e-commerce sites. And the solution to this problem is not simple. You need to pursue efficiency comprehensively, including the compatibility of Magento itself and extensions as well as the hosting service.

  As an example, j-Grab caches cross-border EC data in Magento Open Source and CDN, and builds infrastructure that enabling data to be retrieved and displayed immediately from the country being viewed. We continue to improve with all our know-how and mastery to succeed in the field of e-commerce.

• Open Source

  There are three versions of Magento: the free version, Magento Open Source; the paid version, Adobe Commerce (On-Premises); and Adobe Commerce (Cloud), which runs on Adobe's hosting servers. At present, the free version of Magento Open Source (formerly Magento Community Edition) is used in many cases.

  Basically, the "Magento Open Source" version is an e-commerce platform that you can download for free, install on your server, and then use Marketplace to install extensions and do a lot of customization. Because it is open source, the platform is constantly being updated, making it safer and more reliable to protect users from hackers.

  There is no definition of a finished product in Magento. Problems may occur depending on the version of Magento you are using and the compatibility of the extensions you have installed, but when you use Magento Open Source, you will be able to interact and utilize the community around the world to find the solutions you need and help each other.

• Mobile Friendly

  In terms of overseas e-commerce usage by device, many people are using mobile phones to access e-commerce sites due to the decline in desktop (PC) usage. In some countries, more than 80% of the population uses smartphones or tablets, and in other countries, the use of smartphones is growing even faster than in Japan, how to build a mobile-friendly website has never been more important.

  Magento's UX comes with mobile-friendly technologies such as responsive design as a standard feature. It is possible to provide the best customer experience in the smartphone field.

• Multiple websites with a common backend

  Normally, an e-commerce site would be complicated, as you have to create an e-commerce site for each country and manage the servers separately, but this is not the case with the Magento e-commerce platform. It is possible to build and provide an independent EC site without the need for separate back-end systems, such as for each country.

• Analysis and tracking

  The Magento e-Commerce platform is designed to be analyzed using Google Analytics, but in some cases we can also deploy our own analytics and tracking tools called Adobe Commerce Business Intelligence. The tool is customizable and designed to be used by both business users and engineers.

• Other Features

  ・Product Management・Customer Management ・Order Management
  ・Global support with support for multiple languages, multiple currencies, and tax management
  ・Linkage with huge e-commerce malls such as Amazon and eBay is possible.
  ・Promotion management functions such as coupons and points
  ・Multiple stores can be built from a single management screen.