CASES
Achievement
Tokyu Department Store Co., Ltd.
Became the first Japanese department store to open a shop on the global EC mall eBay
It is required to respond to the requests from foreign customers for repeat purchases after returning to their home countries, a sharp drop in inbound sales due to the new coronavirus, and an increase in the rate of use of EC due to a sharp rise in the number of people using online shopping as a result of restrictions on non-essential trips.
In order to ensure that the products are good and accepted by the potential customers, Tokyu Department Store has carefully selected businesses from among their business partners as Tokyu Department Store Select, and became the first Japanese department store to open a shop on eBay, a global e-commerce mall that allows people from 190 countries. Their Edo faceted glass and armor have started to sell well, and they will open the Food Show in the future, a food corner that is one of the strengths of the Tokyu Department Store, to increase sales and raise awareness of the Tokyu Department Store from Shibuya in Tokyo.
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Genre
B2C
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Industry/ Sector
Retail
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Shop
eBay